Cecilia Jayo

• Brooklyn, NY

I love creativity, the sea, good books, and pineapples. I live between sandy shores of San Juan and the bright lights in NYC, & I'm pleased to meet you!

Cecilia Jayo's Bio:

Cecilia Jayo's Experience:

• Designer at CBX

  June 2013 - Present | New York, New York

  Cecilia Jayo worked as a designer in a branding agency. My responsibilities included creating innovative and strategic design for consumer packaged goods, corporate identities, brand strategy, brand guidelines and systems, environmental design, and all sorts of brand activation. I worked with a large range of clients including Snapple, 7UP, Motts, Orville Popcorn, Dr. Pepper, Meow Mix, Kotex, RadioShack, Rite Aid, and more.

• Co-Founder, Designer at HIYO Designs

  2012 - Present | Brooklyn, NY

  Cecilia and Cristina Jayo started working as a team of freelance designers known as HIYO Designs. They offer a large range of design services that include logos, websites, packaging, posters, promotional displays, and more. Most of all, they enjoy helping companies, brands, and products find and define their identity.

• Student Employee at FoodWorks

  2012 - Present

  Cecilia Jayo worked as a student employee at Syracuse University's convenience store FoodWorks.

• Designer & Multimedia Specialist at Dame Un Bite Inc

  2012 - Present

  Cecilia Jayo worked in the design and creation of an instructional and promotional video for DameUnBite.com - the only food-ordering website of its kind in Puerto Rico. Designed the iPhone & Android application for DameUnBite. Also worked in the design and organization of the website and promotional materials.

• Actress (Extra) at Runner Runner (2013)

  2012 - Present

  Cecilia Jayo worked as an extra in several scenes of the movie Runner Runner (2013) which in part was filmed in Puerto Rico.

• Advertising Designer at The Daily Orange

  2011 - Present

  Cecilia Jayo worked designing, sizing, and editing advertisements for The Daily Orange Newspaper.

• Designer & Exhibit Curator at Six Sides of Japanese Package Design

  2011 - Present

  An exhibit focusing on the way Japanese packaging design relates to Japanese culture and consumerism. Along with a design team and museum studies graduate students, Cecilia Jayo designed the 'Traditional Motifs' section of the exhibit which explored the Origami, Crane, Color Red, Cherry Blossom and Calligraphy elements in Japanese culture and design. Elements of this exhibit that the team worked on included promotional posters and ads as well as the labels, pedestals, decorations, wall design, type selection, and more within the exhibit space.

• Art Director Intern at Young & Rubicam

  2011 - Present

  Cecilia Jayo collaborated with other interns, art directors, and copywriters on the brainstorming and development of creative campaign concepts for various brands. Created innovative advertising campaigns and ads for brands such as Heineken, Bacardi, Harris Paint, and El Vocero. The intern program consisted of a two-week rotation through all major areas of an advertising agency and a final project, which included the development of a 360 campaign for Heineken for the holidays and finalized with a presentation to the agency and the client.

• Roger Hatchuel Academy Representative of Puerto Rico at Cannes Lions International Advertising Festival

  2011 - Present

  Cecilia Jayo was chosen as the representative of Puerto Rico to participate alongside 30 international students in the Roger Hatchuel Academy. She followed an intensive schedule of activities including creative workshops, advertising seminars, and award ceremonies during Cannes Lions International Advertising Festival (or Festival of Creativity).

• Exhibit Curator at SU Showcase 2011

  2011 - Present

  Cecilia Jayo helped organize & curate the SU Showcase 2011 exhibit. The exhibit displayed sustainability projects and research of over 100 Syracuse University and SUNY College of Environmental Science and Forestry undergraduate and graduate students. More than 700 visitors attended. "A giant, snaking cardboard display wall framed the many student Showcase posters and displays while also creating an inviting, organic atmosphere that drew visitors in and prompted them to explore the diverse projects." - SU Showcase Highlights

• Art Director Intern at Draftfcb

  2010 - Present

  Cecilia Jayo assisted in the ideation, development, and production of advertising campaigns for brands such as Coors Light, Coca-Cola, Keystone, Evertech, and OFF!

• Casting Assistant at Bonnie Marxuach Casting Assistant

  2008 - Present | Puerto Rico

  Cecilia Jayo worked as a casting assistant for 11 commercials in Puerto Rico.

• Commercial Photography Intern at Miguel Pascal Photography

  2009 - 2009

  Worked as an intern in castings and shoots for ads and commercials.

Cecilia Jayo's Education:

• Syracuse University

  2009 – 2013
  Bachelor of Fine Arts (BFA)
  Concentration: Communications Design

• Academia del Perpetuo Socorro

  1997 – 2009

Cecilia Jayo's Interests & Activities: